To some, this Fool is the king of personal investing tips. The Motley Fool distributes investment information and advice through its Fool.com website. It also publishes about a dozen books (in partnership with Simon & Schuster), a syndicated newspaper column (appearing in more than 125 newspapers), and a handful of subscription-based investment newsletters. Its website offers Fool followers stock quotes, company research reports, personal finance information, news, online seminars, and message boards.  The company also operates in England through its Fool UK site (www.fool.co.uk). Brothers David (co-chairman) and Tom Gardner (co-chairman and CEO), often found adorned with jester hats, started the firm in 1993.